Informatica Events

Informatica’s events offered my team ideal platforms to push the visual frontiers of the brand. The results surpassed audience and stakeholder expectations again and again.

Teaming with our in-house and agency partners, we helped create and curate immersive and innovative experiences. Through dynamic design elements, interactive experiences, and a laser-focus on staying relevant, my team delivered powerful and authentic visual identities that drove engagement for attendees and internal stakeholders alike.

“CLAIREview” was how we quickly reinvented Informatica World, our annual trade show, as a 100% virtual experience in the wake of the COVID pandemic. We pitched a bingeable streaming experience so attendees could quickly migrate to their specific areas of interest. 

“SKO: Breaththrough” is an example of how we pushed ourselves to elevate all brand experiences, even internal ones such as the annual Sales Kickoff. 

Art Direction: Andrew Williams