A 3D book explaining how Rocket Fuel’s technology can predict which individuals are most likely to respond favorably to the right ad at the right time on the right device. The consumers ready to buy “pop out” in 3D. Another example of humanizing AI technology and making it less threatening to our audience. We even made it rhyme like Dr. Seuss.
Rocket Fuel
Creative Direction, Art Direction
Michael Browning, Kenton Hoppas