Allow myself to introduce...
myself.
Just about enough about me...
The answer is "Both!" and "Repeatedly!"
The question: Should we blow some minds or drive business impact?
Work that moves people is work that moves business. The moment it clicks? It stops feeling like work. I’m at my best when I’m helping people find that intersection, the unexpected angle nobody’s spotted yet. That’s what powers a rebrand, an integrated campaign, or a creative function built from scratch. What powers me? Empathy, curiosity, and a genuine drive to do it better next time. That’s why after 15+ this is still fun.
Waaaay more about me
Impact
My strategic and creative leadership has supported significant company milestones. That includes developing the brand strategy that helped a startup grow from $40M to $400M (culminating in a $942M IPO), and crafting rebrands that drove 230% jumps in social engagement and 50% growth in first-touch pipeline. Most recently at Qlik, I architected the “Do Data Differently” global brand campaign, launched an unconventional competitor takeout series that generated ~$2.46M in pipeline, and set the creative tone for 1,525 attendees at their flagship conference. I combine deep AI expertise with creative vision that turns heads, turns profits, and turns your brand into a leader.
Core Competencies
Brand, Strategy, and Storytelling
Positioning + Brand Identity + Messaging & Creative + Product LaunchB2C / D2C / B2B Integrated Marketing
Digital + Social + Content + Emerging Platforms + Experiential + PartnershipsCreative Operations
Budget Management + Strategic Planning + Process OptimizationCross-Functional Team Leadership
Team & Culture Building + Mentoring + Stakeholder Consulting & Guidance + Navigating Matrixed Organizations
Secret Weapons
Fluent in Robot and Revenue
Since 2012 I’ve leveraged and humanized AI tools for storytelling, creative workflows, and business impact, including pioneering enterprise AI adoption frameworks for brand teams.
Storytelling Savant
Vast experience in creative and brand leadership across tech, B2B/SaaS, and media. Challenger brands are a specialty. Boring brands are a before photo.
Cross-Functional Diplomat
Syncing stakeholders across content, digital, product, PR/AR, and the C-suite since 2012. I’ve never lost a room I was willing to listen to first.
Strategy Nerd Alert
Development and execution of strategies that align with business goals, motivate creative teams, and occasionally make the finance team do a double-take.
High Performance or High Morale? How about both?
I build and transform teams into high-performers who master their current role while preparing for their next one.
Brains-on and Hands-on
I lead and execute end-to-end for projects of all size and scope. The blank page doesn’t scare me. Mediocre output does.
Chief Complexity Killer
I thrive on transforming complex technologies and products into clear, emotional brands and impactful campaigns. If you can’t explain it simply, you don’t own it yet.
Work History
Strategic Brand & Creative Consulting Contract Consultant | May 2023 – Present
- Partnered with B2B, SaaS, and D2C clients — including Siemens, Smartly.io, Assent, North American Herb & Spice, and TalkingStick — to deliver brand strategy and creative campaigns that moved the needle.
- DTC campaign drove 1.4M impressions and 2x first-time visitors and subscriptions in first month.
- Strategy and execution of video production, product launches, and high-impact content to elevate awareness and brand engagement.
Qlik — Senior Director of Brand | June 2025 – August 2026
- Conceived and launched a competitor takeout campaign targeting customers displaced by a major market disruption — partnering with agency Transmission to develop an unconventional, character-driven video series featuring a fictional “break-up” consultant. Engaged 25% of target accounts and generated ~$2.46M in pipeline.
- Developed the brand theme and experience narrative for Qlik’s flagship annual conference — translating a challenger brand positioning into a bold, cohesive creative platform that set the strategic tone for 1,525 attendees across keynotes, sessions, and event experience.
- Architected the “Do Data Differently” global brand campaign — a creative platform that drove 4x benchmark conversion rates across premium media partnerships, a 58% landing page engagement rate vs. 38% benchmark, and a 286% increase in average session duration QoQ.
- Pioneered Qlik’s first formal Claude Enterprise adoption proposal, leading cross-functional evaluation of AI integration across brand and creative workflows to establish governance frameworks and scalable implementation standards.
Assent — Brand Creative Director | August 2021 – May 2023
- Directed a rebrand that boosted social engagement by 230% and increased pipeline growth by 50%.
- Executive produced a documentary on cobalt mining, spotlighting human rights, risk mitigation and sustainability.
- Increased team morale (+18% in OfficeVibe) through mentoring, hyper-focused coaching, and innovative AI tools.
Informatica — Director, Brand and Design | March 2019 – August 2021
- Creative leadership of a global paid media campaign that drove a 14% rise in MQLs and a 152% pipeline lift.
- Ensured brand consistency through governance of positioning and visual identity across all paid and owned channels.
- Partnered with sales and product marketing to develop impactful brand messaging and content.
Udacity — Creative Director | March 2018 - December 2018
- Built growth marketing practices to drive acquisition and retention through data-driven creative strategies.
- Produced award-winning long-form content on blockchain’s cultural impact for targeted audiences.
- Refocused and expanded a multidisciplinary creative team, fostering skill development and innovation.
Skai.io (formerly Kenshoo) — Brand Director | August 2016 – May 2017
- Directed in-house team to become integrated partners while implementing a video-first strategy that elevated brand recognition and customer success.
- Crafted a bold narrative and experiential strategy for customer summit — infusing a big wave surfing theme across touchpoints to spotlight innovation.
Rocket Fuel Inc. — Creative Director | April 2012 – August 2016
- Helped scale revenue from $40M to $400M and supported a $940M IPO through strategic brand storytelling.
- Crafted brand campaigns that humanized AI technology with impactful narratives and very unconventional tactics.
- Delivered a crisis-response campaign from concept to production in under three weeks.
