Kenshoo’s 2017 summit took place just miles away from the legendary (and terrifying) Mavericks in Half Moon Bay. My team built out a custom event experience inspired by the brave/insane surfers who made Mavericks a world famous big wave surfing location. We spent weeks doing research–including several interviews with surfing legend Jeff Clark–to get inside the mind of someone who gladly throws themselves down the face of an ice cold 50′ wave. The result was a unique visual narrative called “The Wave Within” that we extended across all event touchpoints.

  • Client


  • Role

    Creative Direction, Art Direction

  • Creative Collaborators

    Steve Hartman, Adrienne Andrews, Elizabeth Kohrman, Paulina Padilla, Cultivator Content Labs