{"id":15,"date":"2018-09-11T15:05:39","date_gmt":"2018-09-11T15:05:39","guid":{"rendered":"http:\/\/bifrost.local\/?page_id=15"},"modified":"2023-07-20T23:26:16","modified_gmt":"2023-07-20T23:26:16","slug":"about","status":"publish","type":"page","link":"https:\/\/skottbennett.com\/?page_id=15","title":{"rendered":"About"},"content":{"rendered":"\t\t
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Allow myself to introduce...
myself.<\/i><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Just about enough about me...<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The most important thing I create is an environment where great work happens routinely.<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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My idea of a good day is one spent helping people and brands communicate their ideas more effectively. As both a leader and an individual contributor, I have helped a start up evolve into an ad tech category leader and a legendary FM radio station transition into a cross-channel digital experience.<\/p>

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I am relentlessly, eternally optimistic. I enjoy solving problems but more than that\u2013I enjoy learning about what problems other people and brands are facing. I actively mentor and coach my creative teams to help them master their current roles and prepare them for the roles they will ultimately move on to.<\/p>

The solution is always in the problem.
That\u2019s a cliche.
I don’t care.
I love it.<\/p><\/blockquote>

I’m a Bay Area native who recently relocated to SoCal with my wife and three children. I intend to raise them to boo the Dodgers. I’ve been a drummer since my teens playing in bands including Blueland, Low Rise, Debased (Pixies tribute), Red Trade, Sci Flyer, Full Fathom Five (Stone Roses tribute), Matthew Edwards & the Futurists, Pretty In Pink (Psychedelic Fur tribute) and a 20-year\u00a0 stint as Barely Larry in Zoo Station – The Complete U2 Experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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My Experience<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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PROFILE<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Accomplished creative leader with a track record of shaping vision, driving marketing innovation, turning around challenging situations, and inspiring cross-functional teams to produce breakthrough thinking & work\u00a0\u2014 positioning brands for maximum performance, competitive advantage, and sustained success.<\/p>

  • Life-long student of human behavior passionate about translating complex challenges into big ideas & engaging experiences that win the hearts & minds of consumers and influence the cultural conversation.<\/li>
  • Seeking to join a forward-thinking organization in need of a multidisciplinary leader to play a key role in building the brand voice, expanding reach, and shaping their impact on the world.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    CORE COMPETENCIES<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    • BRAND STRATEGY & VISUAL STORYTELLING
      <\/b><\/span>Positioning\u00a0 <\/span>+<\/span>\u00a0 <\/span>Brand Identity\u00a0 <\/span>+<\/span>\u00a0 <\/span>Messaging & Creative\u00a0 <\/span>+<\/span>\u00a0 <\/span>Product Launch<\/p>

      B2C \/ D2C \/ B2B INTEGRATED Marketing
      <\/b><\/span>Digital\u00a0 <\/span>+<\/span>\u00a0 <\/span>Social\u00a0 <\/span>+<\/span>\u00a0 <\/span>Content\u00a0 <\/span>+<\/span>\u00a0 <\/span>Emerging Platforms\u00a0 <\/span>+<\/span>\u00a0 <\/span>Experiential\u00a0 <\/span>+<\/span>\u00a0 <\/span>Partnerships<\/p>

      CREATIVE Operations
      <\/b><\/span>Budget Management\u00a0 <\/span>+<\/span>\u00a0 <\/span>Strategic Planning\u00a0 <\/span>+<\/span>\u00a0 <\/span>Process Optimization<\/p>

      Cross-Functional Team Leadership
      <\/b><\/span>Team & Culture Building\u00a0 <\/span>+<\/span>\u00a0 <\/span>Mentoring\u00a0 <\/span>+<\/span>\u00a0 <\/span>Stakeholder Consulting & Guidance\u00a0 <\/span>+<\/span>\u00a0 <\/span>Navigating Matrixed Organizations<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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      KEY QUALIFICATIONS<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      TRUSTED BRAND LEADER
      <\/b><\/span>Proven ability to develop & grow highly effective creative organizations and teams \u2014 leveraging industry trends, insights, and scalable strategies to drive marketplace impact for a diverse set of brands.<\/p>

      BIG PICTURE THINKER
      <\/b>Brings a unique perspective fueled from years of transforming compelling ideas into high-impact experiences for brands across a variety of industries.<\/p>

      CREATIVE PROWESS
      <\/b><\/span>Curious and creative brand advocate skilled at weaving data, color theory, typography, design aesthetic, imagery, and motion into emotionally charged, wholly engaging creative concepts and executions.<\/p>

      HANDS-ON VISION DRIVER
      <\/b><\/span>Known for empowering teams to think critically, challenge the status quo, make the complex simple, and delivering breakthrough thinking while having fun.<\/span><\/p>

      PRESSURE TESTED
      <\/b><\/span>Master problem-solver skilled at bridging the gap between creative, technology, and business stakeholders to bring strategies to life \u2014 with grit, determination, and a smile.<\/p>

      RESOLUTE EXECUTER
      <\/b><\/span>Led the end-to-end production of high-profile projects ranging in size and scope \u2014 personally playing a key role on several simultaneous projects on any given day.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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      WORK HISTORY<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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      ASSENT
      Director, Brand & Creative | 2021 \u2013 Present<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      Referred into the supply chain sustainability management company to serve as an internal thought leader, brand evangelist, and C-suite partner charged with redefining the brand and its marketing strategies to evolve the business.<\/p>

      • Led initiative to overhaul & modernize the Assent brand \u2014 consulting with executive leadership and various teams to develop & deliver a bold brand identity that positions the company as the leader in the emerging supply chain sustainability space.<\/li>
      • Reshaped the in-house creative team into a center of excellence \u2014 cultivating a culture of mentorship, accountability, empowerment, and fun to restore morale and elevate performance.<\/li>
      • Introduced documentary-style storytelling to bring awareness to critical global supply chain issues \u2014 executive producing a slate of compelling long & short-form content bringing light to the harsh realities of cobalt mining in the Democratic Republic of Congo (DRC) and presenting solutions for improving conditions and mitigating risk without supply chain disruption.<\/li>
      • Partnered with Content, Digital, Product Marketing, Public Relations, and Executive stakeholders to implement the new brand across all aspects of the business \u2014 guiding brand strategy, adapting storytelling, and transforming the customer journey across all touchpoints.<\/li>
      • Researched and deployed artificial intelligence tools to aid and scale team production \u2014 harnessing the power of cutting-edge technology to maximize efficiency and up-skill the in-house team.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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        INFORMATICA
        Director, Brand and Design | 2019-2021<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        Referred into the enterprise data management solutions provider to transform its existing creative services into a full-service internal agency.<\/p>

        • Recruited, mentored, and managed a team of visual designers, video producers, and external partners and agencies \u2014 driving the development of creative strategy and execution with an internal team, consultants, and agencies.<\/li>
        • Pivoted team from a project-oriented \/ transactional approach to a proactive strategy of consulting internal clients at a higher level \u2014 elevating engagement, relevancy of message, and quality of creative across the board.<\/li>
        • Consistent force for identifying, pitching, and selling through creative methodologies for simplifying brand storytelling \u2014 introducing visualization and narrative-driven metaphors to drive differentiation.<\/li>
        • Served as global protector of the brand \u2014 implementing disciplined governance to ensure brand values and guidelines are clear and adhered to by all regions.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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          UDACITY\n
          Creative Director | 2018 <\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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          Recruited into the trailblazing online education disruptor to work across the business as its brand & creative leader \u2014 building its first formal growth marketing practice and implementing data-driven strategy across all stages of the customer journey.<\/p>

          • Mentored and built an in-house creative team \u2014 refocusing existing personnel & hiring new talent, injecting process & holistic strategy, and dedicating support toward priority initiatives.<\/li>
          • Conceived, produced, and launched an episodic mini-documentary to support the brand\u2019s new blockchain Nanodegree Program \u2014 delivering an award-winning future-forward series exploring how the technology will transform, elevate, and impact multiple aspects of global culture.<\/li>
          • \u00a0<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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            KENSHOO (now SKAI.IO)
            Brand Director | 2016 \u2013 2017<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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            <\/p>

            Based on previous success, joined the cross-channel advertising tech firm as a core member of the brand leadership team \u2014 refining all global brand touchpoints and pivoting to a video-first strategy to transform and maximize partner engagement.<\/p>

            • Built out narrative and experiential strategies to elevate the annual customer summit \u2014 threading a big wave surfing aesthetic across all touchpoints to spotlight new innovations.<\/li>
            • Spearheaded day-to-day planning and creative direction for all campaigns and branding efforts \u2014 bridging partner and publisher stakeholders to optimize campaign spend and KPI goals.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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              ROCKET FUEL
              \nCreative Director | 2012 \u2013 2016<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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              Recruited into the ad-tech startup as a direct report to its CMO \u2014 charged with repositioning the brand\u2019s image around humanized, customer-based storytelling to accelerate technology adoption.<\/p>

              • End-to-end lead for brand and creative development \u2014 hiring & coaching a multidisciplinary team and steering the brand as the organization rapidly grew from an emerging technology startup to a $900M+ publicly traded global category leader.<\/li>
              • Played a key role in bringing the brand vision to life across all channels \u2014 implementing unconventional strategies & tactics to humanize and demystify the brand and its AI solutions.\u00a0<\/li>
              • Introduced new tactics to gain an edge with more sophisticated customers \u2014 underscoring a commitment to confronting fraud while elevating the company\u2019s perception as a premium leader.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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                KFOG\/KNBR\/107.7 THE BONE\/KGO
                Graphic Designer\/Art Director | 1998-2012<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                <\/p>

                Referred into the legendary SF-based radio network as Graphic Designer \u2014 growing to lead creative services and transforming the brands from legacy radio formats to digital multimedia experiences.<\/p>

                • Founding member of the network\u2019s digital marketing team \u2014 pioneering groundbreaking advertising solutions and creating value for brands on its emerging streaming service.<\/li>
                • Creative leader in modernizing and repositioning the brands for social and mobile \u2014 conceiving and creating a cohesive brand ecosystem for listener engagement.\u00a0\u00a0<\/li>
                • Shaped and executed cross-promotional campaigns \u2014 driving success for third-party clients like San Francisco Giants, Oakland Raiders, VW, Southwest Airlines, and Jiffy Lube.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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                  My Skills<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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                  Creative Team Management<\/div>\n 100%<\/span>\n <\/div>\n
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                  Generative AI Tools<\/div>\n 50%<\/span>\n <\/div>\n
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                  Brand Strategy<\/div>\n 90%<\/span>\n <\/div>\n
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                  Digital Marketing<\/div>\n 75%<\/span>\n <\/div>\n
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                  Creative Direction<\/div>\n 100%<\/span>\n <\/div>\n
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                  Graphic Design<\/div>\n 100%<\/span>\n <\/div>\n
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                  Presentation Strategy and Design<\/div>\n 100%<\/span>\n <\/div>\n
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                  Video Planning\/Production<\/div>\n 100%<\/span>\n <\/div>\n
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                  UX Design<\/div>\n 60%<\/span>\n <\/div>\n
                  \n \n <\/span>\n <\/span>\n <\/div>\n <\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
                  \n\t\t\t\t
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                  \n
                  \n
                  Copywriting<\/div>\n 75%<\/span>\n <\/div>\n
                  \n \n <\/span>\n <\/span>\n <\/div>\n <\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
                  \n\t\t\t\t
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                  \n
                  \n
                  Adobe Creative Suite<\/div>\n 100%<\/span>\n <\/div>\n
                  \n \n <\/span>\n <\/span>\n <\/div>\n <\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
                  \n\t\t\t\t
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                  \n
                  \n
                  Google Suite, Mac, PC<\/div>\n 100%<\/span>\n <\/div>\n
                  \n \n <\/span>\n <\/span>\n <\/div>\n <\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

                  Allow myself to introduce…myself. Just about enough about me… The most important thing I create is an environment…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"acf":[],"_links":{"self":[{"href":"https:\/\/skottbennett.com\/index.php?rest_route=\/wp\/v2\/pages\/15"}],"collection":[{"href":"https:\/\/skottbennett.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/skottbennett.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/skottbennett.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/skottbennett.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15"}],"version-history":[{"count":22,"href":"https:\/\/skottbennett.com\/index.php?rest_route=\/wp\/v2\/pages\/15\/revisions"}],"predecessor-version":[{"id":20603,"href":"https:\/\/skottbennett.com\/index.php?rest_route=\/wp\/v2\/pages\/15\/revisions\/20603"}],"wp:attachment":[{"href":"https:\/\/skottbennett.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}