Allow myself to introduce...

Just about enough about me...

The most important thing I create is an environment where great work happens routinely.

My idea of a good day is one spent helping people and brands communicate their ideas more effectively. As both a leader and an individual contributor, I have helped a start up evolve into an ad tech category leader and a legendary FM radio station transition into a cross-channel digital experience.


I am relentlessly, eternally optimistic. I enjoy solving problems but more than that–I enjoy learning about what problems other people and brands are facing. I actively mentor and coach my creative teams to help them master their current roles and prepare them for the roles they will ultimately move on to.

The solution is always in the problem.
That’s a cliche.
I don’t care.
I love it.

I’m a Bay Area native and a proud resident of Oakland where I live with my wife and two kids. I’ve been the drummer for SF-based U2 tribute band, Zoo Station, since 2002.

My Experience

UDACITY - 2018
Creative Director
  • Developed creative strategies for all stages of the customer journey.
  • Strategy, planning, and direction of digital and video campaigns for both brand and growth campaigns.
  • Led a creative team made up of visual designers, video producers, copywriters, and external partners and agencies.
  • Recruited, managed, and cultivated career development of the creative team.
SELF EMPLOYED - 2017 | 2018
Creative Consultant
  • Specialized in helping companies turn their complex product offerings into compelling stories and intuitive brand assets.
  • Partners/clients included Cultivator Labs, SundaySky, OpenDataGroup, Joveo, and Westfield Retail Solutions.
KENSHOO - 2016 | 2017
Brand Director

  • Refined Kenshoo’s look, feel, and brand strategy across global touchpoints for customers, prospects, events, and employees.
  • Developed narratives and visualizations to simplify complex tech and product offerings.
  • Recruited, managed, and mentored the creative team.
  • Directed photo shoots, videos, and animation projects.
  • Strategy, planning, and direction of campaigns and branding efforts.
ROCKET FUEL - 2012 | 2016
Creative Director

  • Helped transition brand from startup to global category leader.
  • Mentored the design team and managed external creative partners.
  • Directed brand visual identity and personality across all channels.
  • Used storytelling to communicate complex products and tech.
  • Directed photo shoots, videos, and animation.
  • Strategy, planning, and execution of ad campaigns and branding efforts.
WATRY DESIGN- 2004 | 2011
Creative Consultant

  • Designed award-winning trade show booths, print ads, and direct mail pieces for marketing initiatives and new business development.
KFOG/KNBR/107.7 THE BONE/KGO - 2000 | 2012
Graphic Designer/Art Director

  • Created all visual branding for KFOG, KNBR, KGO, and 107.7 The Bone.
  • Helped extend brand into social and mobile platforms.
  • Partnered with third-party clients for cross-promotional advertising.
  • Created, implemented, and maintained brand guidelines.

My Skills

Creative Team Management
Brand Strategy
Digital Marketing
Creative Direction
Graphic Design
Presentation Strategy and Design
Video Planning/Production
UX Design
Adobe Creative Suite
Google Suite, Mac, PC